> For the complete documentation index, see [llms.txt](https://docs.kindx.org/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.kindx.org/solutions-by-product/crm/why-households.md).

# Why Households?

Where can I use the household accounts?

Household roles can be used for a variety of purposes, such as:

* Segmenting your donor base for fundraising campaigns
* Targeting your volunteer outreach efforts
* Identifying potential major donors
* Tracking the impact of your programs and services