Account-Account Relationship

What are Account-Account Relationship?

How does it look in CRM?

Here is an example of how an account account relationship could be used to track the relationship between the Jones household and the Brown household:

• The Jones household has an account in NPC Salesforce.

• The Brown household has an account in NPC Salesforce.

This would allow you to easily identify that the Jones household and the Brown household are neighbors. You could then use this information to target your fundraising efforts or to develop outreach programs.