What is CRM?

Community Relationship Management (CRM)

Community Relationship Management (CRM) is a technology that helps manage your nonprofits relationships and interactions with customers and potential customers. Its main goal is to improve these relationships in order to grow your business. Think of it as a tool that helps you stay connected with your customers, streamline your processes, and ultimately increase profitability.

When people talk about CRM, they often refer to a CRM system. This system is a comprehensive tool that assists with managing customer relationships, such as contact management, sales management, and improving agent productivity. Nowadays, CRM systems can oversee customer relationships throughout the customer journey, covering areas like marketing, sales, digital commerce, and customer service interactions.

With a CRM solution, you can focus on nurturing your relationships with individual people. This includes customers, service users, colleagues, or suppliers. The solution helps you at every relationship stage, from finding new customers to winning their business, and providing ongoing support and additional services throughout the entire lifecycle.

In summary, CRM is a technology that supports your organization in managing relationships with customers and potential customers. It empowers you to stay connected, streamline operations, and enhance profitability. A CRM system is a comprehensive tool for contact management, sales, and other aspects of customer interactions. By leveraging CRM, you can foster stronger relationships and provide exceptional support and services throughout the entire customer journey.